Resources Library by ANA

Electronic publishing

The paper describes the work that has been carried out in the field of electronic new media auditing by the Audit Bureau of Circulations, ABC //electronic and the International Federation of Audit Bureaux of Circulations (IFABC).

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Richard Foan

June 15, 1997

Proof of performance

This report is based on a study of month-by-month brand share movements for twenty leading packaged goods brands - consisting of ten top magazine-only and ten top mixed magazine and television advertisers - over a two year period, and used an...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Alan Smith

June 15, 1997

Getting the research we need

This paper describes the research dilemmas business titles have to face, with particular reference to the Financial Times. It shows how the Financial Times attempts to add value to the research it buys, how it goes about choosing which studies to...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Peter Highland

June 15, 1997

Advertising in magazines

The paper presents research findings of Sesame, a survey including hundreds of advertising campaigns in the various media, designed to compare average media effectiveness - and the methodology used for this survey. The results show the specific...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Marc Vincent, Annick Vincent

June 15, 1997

Advertising in magazines is different

The presentation starts with a brief review of the history of our work in the area of synergy in South Africa, and leads into a discussion of why, after successfully replicating the positive results year on year, we suddenly found brands practising...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Barbara Cooke

June 15, 1997

Women's magazines

This paper will summarise the progress made so far in measuring the effect of magazine advertising in the AdTrack study, and will then examine the benefits a major client has received from participation in the study. It has been found that magazines...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Gareth Cooper, Glynis Jones

June 15, 1997

Assessing the reader's satisfaction

This study describes the work carried out over the past four years in order to identify the parameters needed to measure the impact - in terms of number of readers and satisfaction - of all the magazines owned by the Rizzoli Group, as well as its...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: llaria Presotto, Stefano De Alessandri

Company: SWG Spa

June 15, 1997

The forgotten characteristic of print advertising

It is often assumed that television is the only medium which can convey emotions. This paper argues that print advertisements are also capable of arousing emotions. A total of twelve magazine advertisements were tested among readers of women’s...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Vivian Beck

June 15, 1997

How to define the target audience with single source scanned data

This paper deals with the quest for targeting methods, more particularly targeting techniques from scanned data. Targeting is an essential part of the marketing process. It is common to distinguish two steps in the process: finding and identifying...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Carole Fagot

June 15, 1997